Cannabis hospitality, marketing, and legal needs emerged in Colorado after adult use market became legal. Due to a strong request for professionalism and complex legal compliance issues surrounding events and conferences, Munch was established to assist cities and cannabis brands with regulatory compliance issues to achieve safe consumption by setting a standard in regulations and compliance. In the last three years, Munch and Co has concept-created and produced events for Dixie Elixirs, High Times Magazine, Medicine Man, Native Roots Colorado, Weed Maps, Leafly, Keef Kola, Mary’s Medicinal, Magical Butter, and many more. Successful events need marketing and brand awareness, which enhances public relations by providing solid marketable content. Munch was also able to create marketing campaigns and ads to promote these events and brands so that the general public and cannabis community could be educated and informed.